Summary

In this conversation, Crystal Cave interviews Rich Keller about his one-word brand concept. Rich explains that a personal brand is about improving the lives of others and that discovering your one-word core value is key to personal branding. He shares his own journey of leaving a successful corporate career to help others simplify their personal brand down to one word. Crystal discusses her own experience with the one-word brand process and how it has helped her align her business and personal values. They also touch on the importance of credentials as credibility, not identity, and the value of being a visionary in today’s world. The conversation explores the concept of core values and how they drive our actions and define our identity. It emphasizes the importance of understanding our core values and aligning them with our work and personal lives. The conversation also touches on the societal pressure to define ourselves by what we do and the need to shift the narrative to focus on who we are.

Watch Rich’s TEDx Talk here: ⁠https://therichkeller.com/tedx/⁠

Find Your One Word for Yourself here: ⁠https://therichkeller.com/free⁠

Takeaways

• A personal brand is about improving the lives of others and serving and helping others win.
• Discovering your one-word core value is key to personal branding and simplifying your brand.
• Credentials are credibility, not identity. Your credentials give you the opportunity to be seen as credible, but they do not define who you are.
• Being a visionary means having a clear idea of the future and setting the steps to make it happen.
• Aligning your business and personal values is essential for fulfillment and success. Understanding our core values is essential for personal and professional growth.
• Our core values drive our actions and define our identity.
• Aligning our work and personal lives with our core values leads to fulfillment and success.
• Society should shift the narrative from defining ourselves by what we do to focusing on who we are.

Keywords

personal branding, one-word brand, core value, vision, credentials, identity, core values, identity, branding, personal development, societal pressure, Rich Keller, TEDx