not too late to join us!
A 5-day FREE CHALLENGE to turn your big ideas into a standout brand.
Weâre talking all things branding, strategy, and action-packed execution with a dash of glam and a sprinkle of pop culture to make your product dreams (finally) happen. This is your VIP pass to building a brand thatâs not just a business, but a legacyâserved with a side of fun!"
FREE
CHALLENGE
Get Our Free Guide to Kicking Ass on Social
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Name
"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead
oh la la!
"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead
Who Is This For?
đĄ Visionary Creator â You have a fresh product idea and want to build a brand around it.
đź Business Builder â Youâre ready to turn your side hustle into your full-time gig.
đ¨ Creative Dreamer â You want to create something unique but need a clear roadmap.
đ Go-Getter Coach â You want to add physical products to your personal brand.
đď¸ Curator Queen â You want to launch a boutique or curated product line.
This Challenge was made for you if you're a:
Basically, if you have a product idea and youâre done with overthinking...
...this challenge is your next move.
March 24-28, 2025
Hey Future Brand StarâŚThis Oneâs for You!
Ever feel like you were meant to create something iconic, but the whole "Where do I start?!" thing keeps getting in the way?
⨠You have an idea, but itâs stuck in your Notes app.
⨠You dream of launching a product, but the âhowâ is a mystery.
⨠You want to be the CEO of your own brand, but imposter syndrome keeps popping up like an unwanted ex.
If any of that sounds like you, you need to be in this 5-day challenge.
Ready to make your brand dreams a reality?
Letâs do this.
"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead
Who Is This For?
đĄ Visionary Creator â You have a fresh product idea and want to build a brand around it.
đź Business Builder â Youâre ready to turn your side hustle into your full-time gig.
đ¨ Creative Dreamer â You want to create something unique but need a clear roadmap.
đ Go-Getter Coach â You want to add physical products to your personal brand.
đď¸ Curator Queen â You want to launch a boutique or curated product line.
This Challenge was made for you if you're a:
Basically, if you have a product idea and youâre done with overthinking...
...this challenge is your next move.
A special invite from Crystal
What You'll Learn in 5 Power-Packed Days
This isnât just another âwatch and hopeâ challenge. Every day, youâll get clear, actionable steps to move your product forwardâso by the end, youâll have a launch-ready plan that actually works.
Day 1: Dream It, Do It â The Vision That Drives Your Brand
Day 2: Your Brandâs Main Character Energy â Story + Personality
Day 3: Show Me the Money â Marketing & Sales Without the Ick
Day 4: From Unknown to Unforgettable â Brand Reputation 101
Day 5: SLAy + Stay (aCCOUntable) â Your CEO Accountability Plan
A strong brand isnât built in a day. On the final day, weâll create a personalized plan to keep you accountable beyond the challengeâso you actually launch and keep growing.
How do some brands build die-hard fan bases while others fade into the background? Weâre covering how to build credibility, get visibility, and create a brand that people trust (and rave about).
Letâs talk getting paid. Youâll learn how to confidently market and sell your product (without feeling like a pushy car salesman) so your ideal customers canât wait to buy.
Your brand isnât just about what you sellâitâs about how you sell it. Weâll craft your unique brand personality and story so that your audience is OBSESSED with what youâre creating.
A brand without a vision is just a hobby. On Day 1, weâre getting crystal (see what I did there?) clear on your why, setting goals that make sense for you, and creating a vision so magnetic youâll never second-guess yourself again.
I'm Crystal, your new product bff.
As a 3rd-generation retailer, award-winning product creator, and marketing strategist, Iâve spent my career helping brands (from scrappy startups to industry giants) bring their products to lifeâand actually sell them.
But letâs be real: launching a brand isnât just about having a great idea. Itâs about knowing exactly how to turn that idea into a business that thrives. And thatâs where I come in.
I created the Launch Your Brand STAR Challenge to take the guesswork (and the overwhelm) out of launching your product. In just 5 days, Iâll give you the strategy, structure, and support you need to get clear, get confident, and get movingâso you can finally make your product real.
hey there!
Getting to work with Crystal in the early days of forming my business, gave me the edge I needed to get my ideas off the paper, and out into the world. Having no previous experience in business, I looked to Crystal to assist me in building a brand from scratch. From helping me to clarifying my brand voice, to setting up things like landing pages, and email funnels, to advising me on photo and video shoots, Crystal knows a little something about everything.
To say marketing is âher thingâ is an understatement.
But beyond her expertise, Crystal is also a mentor and entrepreneur that leads with her heart, and is generous with not only her time but her knowledge.
As my brand continues to grow, I look forward to working with Crystal again to advise me in the next phase of my business.
"To say marketing is âher thingâ is an understatement!"
found her edge
Natalie
Hear more about Amber's experience here
"After 4 years sampling, I finally launched my product!"
Amber
Finally launched!
"I got more done in a week working with Crystal than in a year before. I'm finally feeling the momentum to launch my brand."
finally got Momentum
Georgette
Rave Reviews
Itâs Time to Stop Dreaming & Start Doing.
Your product isnât going to launch itself. But with the right plan, guidance, and accountabilityâyou can do this.
xo Crystal
Join me for 5 days, and letâs turn your idea into a brand that actually sells.
Get Our Free Guide to Kicking Ass on Social
Taiyaki occupy farm-to-table swag fashion axe four loko. Church-key palo santo selvage helvetica iceland tumblr.
GET THAT DOWNLOAD
Name
"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead
oh la la!
"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead
Who Is This For?
đĄ Visionary Creator â You have a fresh product idea and want to build a brand around it.
đź Business Builder â Youâre ready to turn your side hustle into your full-time gig.
đ¨ Creative Dreamer â You want to create something unique but need a clear roadmap.
đ Go-Getter Coach â You want to add physical products to your personal brand.
đď¸ Curator Queen â You want to launch a boutique or curated product line.
