Hey! I'm Crystal Cave

I grew up in upstate New York, where I was lucky enough to spend my childhood creating and dreaming up products for my Poppy’s national retail chain—a place where I discovered my passion for retail, product development + marketing.

Now, with several award-winning products to my name and features in ELLE, SELF, and NBC, I’ve made it my mission to help visionary entrepreneurs like you take that leap from dreaming to doing.  

...but you can call me "the product visionary"

Ready to get out of your head and into the world? 

I'm here to guide you through every step of the journey.

My morning walk to starbucks, praying the rosary, Adderall(late diagnosed ADHD girlie), Morning pages, barre class

daily rituals

Traveling, snuggling with my Pomeranian Bijou, cooking up a storm, strategizing content + launches

YOU CAN FIND ME:

Lies, Get Rich Quick Schemes, short emails, thinking I can't be both girly + a strong biz woman, being boring

I'm NOT ABOUT:

creating the things I wish existed, therapy, God + his timing, Grace, Dreaming + Doing, playing my range, voice texts

I BELIEVE IN:

With Proven Structures and strategy used by the largest retail brands, I help you get Crystal C-L-E-A-R on the brand vision so you can create your legacy + get out of doom scrolling all the ideas buried in your iPhone notes. 

My superpower is helping product creators get out of the overwhelm, burnout and constant day dreaming to actually doing the darn thing so you can finally launch and turn your day dream into your business

With a career that began on Madison Avenue working with powerhouse brands like Burton, Hasbro and Marvel, I honed my skills in competitive research and strategic business recommendations, transitioning my experience with luxury goods to commercial real estate with one of NYC's top brokerages. My passion for fashion led me to split my time between New York and Los Angeles, where I styled some of Hollywood's biggest stars (cough Taylor Swift cough). I then launched my own award-winning online styling school, empowering women to style themselves confidently and embrace their bodies.

But I knew there was more to offer—a brand that catered to women of all sizes, providing timeless staples updated with the latest trends. I launched Poppy Row through Kickstarter, raising $32k in 30 days.

your ultimate BranD cheerleader

Taylor Swift or Yacht Rock

listening:

Sugarfish Sushi

CRAVING: 

Building a StoryBrand

READING:

Iced Tea or Espresso Martini

DRINKING: 

The Gilded Age... my 100th time?

watching: 

Currently

My Favorite Things

Choosing my own adventure traveling someplace  — whether's it's by myself or with friends, I've been to 33 countries...and counting!

my happy place!

Lake George, NY! It's my happy place I grew up going to my family's lake home + still travel there during summers!

My dog Bijou (french for "jewel). She may be a total fashionista dog but more than just looks -she's been my best friend for nearly a decade traveling the entire US with me!

I can quote every line + all the music in Legally Blonde, my fav movie of all time! (What!? Like its hard!?)

Barre saved my life + health. After being on such a journey with my health (used to be 2x my current size), moving my body finally felt fun + easy!

my guilty pleasure

My friends! Having been remote before anyone knew what it was, I've cultivated an amazing group of biz besties across the globe. Say hi to Chelsey!

My Favorite Things

coffee


BEACH


EARLY BIRD


TOPSheet


POPCORN


cake


Cherry seltzer

TEA


LaKE


night owl


no topsheet


CHOCOLATE


popsicles


PELLIGRINO

Where I stand on the super important stuff... Agree / disagree? 

This      That

or

"After being in sampling for 4 years, I was finally able to launch in just a few months"

THE REVIEWS

so they say:

let's work together

Ever feel like you're on the verge of something amazing, but the endless to-do list, sampling struggles, and overwhelm have you feeling stuck? I’ve been there too, and I’m here to guide you out of the ‘never launched’ zone and into the reality of your dream brand."


did we just become best friends?