Summary

In part 2 of the conversation, Crystal and Amber Rankin of Feel Good Swim discuss the challenges of running a Kickstarter campaign and dealing with negative feedback. They also delve into the strategy of pre-launch and the importance of building a community. Amber shares her experience with Launch Boom and the VIP system, which helps validate the market and generate pre-orders. They also touch on the topic of handling mean comments and trolls on social media. Amber emphasizes her mission to help women feel confident in their swimwear.

Shop Feel Good Swim: https://feelgoodswim.com/

Support Feel Good Swim’s Kickstarter ⁠⁠here⁠⁠

Takeaways

• Perseverance and resilience are essential qualities for navigating the challenges of entrepreneurship.
• Launching a product through Kickstarter can help validate the market and mitigate risks. Running a Kickstarter campaign can come with challenges, including negative feedback and rude comments from potential backers.
• Pre-launch strategies, such as the VIP system, can help validate the market and generate pre-orders.
• Building a community is crucial for the success of a Kickstarter campaign and for long-term business growth.
• Handling mean comments and trolls on social media requires a balanced approach of addressing them when necessary and not internalizing them.
• The ultimate goal of Feel Good Swim is to help women feel confident in their swimwear, one swimsuit at a time.

Keywords

feel good swim, Amber Rankin, swimwear, larger busts, smaller frames, brand creation, inspiration, Factory45, challenges, finding partners, professional feedback, trial and error, confidence, education, entrepreneurship, challenges, lessons learned, production partner, perseverance, resilience, Kickstarter, market validation, risks, Kickstarter, negative feedback, pre-launch, community building, Launch Boom, VIP system, validation, pre-orders, mean comments, trolls, confidence