Summary

Amber Rankin shares her journey of creating Feel Good Swimwear, a brand for women with larger busts and smaller frames. She was inspired to create the brand after struggling to find swimwear that fit her well and made her feel confident. However, she faced challenges in finding the right partners and receiving professional feedback with nearly 5 years in development. Through trial and error, Amber learned valuable lessons and gained confidence as a business person. The conversation delves into the challenges and lessons learned in the entrepreneurial journey, particularly in the process of creating a technical product. The importance of finding the right production partner and the value of perseverance and resilience are highlighted. The conversation concludes with a discussion on the benefits of launching a product through Kickstarter to validate the market and mitigate risks.

Shop Feel Good Swim: https://feelgoodswim.com/

Support Feel Good Swim’s Kickstarter ⁠here⁠

Takeaways

• Creating a swimwear brand for a specific body type can be a personal and empowering journey.
• Joining programs like Factory 45 can provide valuable guidance and connections in the fashion industry.
• Finding the right partners and receiving professional feedback is crucial for success.
• Trial and error is a natural part of the entrepreneurial process, and lessons learned can lead to growth and confidence. The American educational system is flawed and does not teach critical thinking or entrepreneurship.
• Entrepreneurship requires rewiring and applying different principles than those taught in school.
• Finding the right production partner is crucial for success in creating a technical product.

Keywords

feel good swim, Amber Rankin, swimwear, larger busts, smaller frames, brand creation, inspiration, Factory45, challenges, finding partners, professional feedback, trial and error, confidence, education, entrepreneurship, challenges, lessons learned, production partner, perseverance, resilience, Kickstarter, market validation, risks, Kickstarter, negative feedback, pre-launch, community building, Launch Boom, VIP system, validation, pre-orders, mean comments, trolls, confidence