Summary

Natalie Jacob, founder of Etymology Jewelry, shares her journey of starting her brand and navigating the world of wholesale. She began making jewelry in college and started selling on Etsy. Over the years, she has evolved her brand to focus on sustainable jewelry for creative individuals. Natalie discusses the challenges of pricing, lead times, and the impact of COVID-19 on her business. Sharing her journey as a small business owner and artist, she discusses the challenges and rewards of running a jewelry business, including the power of social media. Natalie emphasizes the value of maintaining an open mind and curiosity in business, as well as the significance of telling your own story. She also highlights the impact she wants to make in the world through her art and expression.

Listeners can find Natalie on Instagram (@etymologyjewelry) and her website (etymologyjewelry.shop).

Use “productvisionary” for an exclusive 20% off! (Thanks, Natalie!!)

Takeaways

• Starting a brand organically and evolving over time can lead to long-term success.
• Understanding pricing, lead times, and the impact of external factors like COVID-19 is crucial for sustainable growth.
• Wholesale can be a valuable channel for business growth, but it requires knowledge of the wholesale ecosystem and the ability to adapt to changing market conditions.
• Transparency and making things easier for customers can build brand loyalty and reduce cart abandonment.
• Maintaining an open mind and curiosity is crucial in business, as it allows for growth and adaptation.
• Telling your own story is a powerful way to connect with customers and create interest in your brand.

Keywords

Etymology Jewelry, Natalie Jacob, sustainable jewelry, wholesale, pricing, lead times, Alibaba.com, Faire.com, COVID-19, in-store experience, small business, jewelry, wholesale, social media, storytelling, impact