As a 3rd-generation retailer, award-winning product creator, and marketing strategist, I’ve spent my career helping brands (from scrappy startups to industry giants) bring their products to life—and actually sell them.

But let’s be real: launching a brand isn’t just about having a great idea. It’s about knowing exactly how to turn that idea into a business that thrives. And that’s where I come in.

I created the Launch Your Brand STAR Challenge to take the guesswork (and the overwhelm) out of launching your product. In just 5 days, I’ll give you the strategy, structure, and support you need to get clear, get confident, and get moving—so you can finally make your product real.